Airbnb Trends in Western Australia: What Guests Are Looking for in 2025

Understanding the Future of Airbnb in Western Australia

The short-term rental market is constantly evolving, and staying ahead of guest preferences is key to running a successful Airbnb in Western Australia. As we move into 2025, shifts in technology, sustainability, and travel habits are shaping what guests expect from their stays. Here’s what hosts need to know to remain competitive and maximise bookings.

1. The Rise of Eco-Friendly & Sustainable Stays 🌱

More travellers are actively seeking environmentally conscious accommodations, and Airbnb has already seen an increase in demand for sustainable stays.

Key Trends & Facts:

• 57% of global travellers say they prefer staying in eco-friendly accommodations (Booking.com, 2024).
• Properties with green certifications (such as solar power or rainwater harvesting) attract more bookings and higher nightly rates.
• Guests are looking for recycling programs, energy-efficient appliances, and low-waste amenities (e.g., refillable toiletries instead of single-use plastics).
  
  How to Adapt Your Airbnb:
  
  ✔ Install solar panels or switch to renewable energy providers.
  ✔ Use eco-friendly cleaning products and biodegradable toiletries.
  ✔ Provide bikes or public transport info to encourage car-free travel.

2. The Growing Demand for Smart Homes & Tech-Integrated Stays 📲

As digital nomadism and remote work continue to rise, guests are expecting high-tech convenience during their stays.

Key Trends & Facts:

• Remote work-friendly listings have seen a 30% increase in bookings (Airbnb, 2024).
• Smart home integrations (such as keyless entry, smart thermostats, and automated check-ins) are becoming the standard.
• Fast, reliable Wi-Fi is now the #1 most-searched Airbnb amenity in Australia.
  

How to Adapt Your Airbnb:

✔ Install smart locks to provide seamless self-check-in.
✔ Upgrade to high-speed Wi-Fi and a dedicated work area for remote workers.
✔ Offer voice assistants (e.g., Alexa/Google Home) to enhance guest convenience.

 
3. Unique & Experience-Based Stays Are More Popular Than Ever 🏡

Travellers aren’t just booking accommodation; they’re looking for memorable experiences that feel special and local.

Key Trends & Facts:

• Bookings for unique stays (heritage homes, tiny houses, houseboats, etc.) have increased by 45% in WA (Airbnb, 2024).
• Airbnb Experiences (tours, workshops, and local activities) are growing in popularity, with more travellers seeking cultural immersion.
• Listings that highlight a “local feel” in their decor, amenities, and guidebooks get higher ratings and repeat bookings.
  

How to Adapt Your Airbnb:

✔ Highlight Fremantle’s historic charm by showcasing local artwork or repurposed heritage furniture.
✔ Offer local experiences (e.g., guided food tours, surf lessons, or brewery tastings).
✔ Provide a guest guidebook with unique, off-the-beaten-path recommendations.

 
4. Longer Stays & Flexible Bookings Continue to Rise 🏖️

Post-pandemic travel habits continue to lean towards longer stays, digital nomad travel, and flexible cancellation policies.

Key Trends & Facts:

• Stays of 7+ days are now Airbnb’s fastest-growing booking category.
• Properties offering flexible cancellation receive more bookings than those with strict policies.
• Self-contained units (with kitchens and laundry facilities) are the most in-demand listing type in Western Australia.
  

How to Adapt Your Airbnb:

✔ Adjust your minimum stay policy to attract long-term guests.
✔ Offer a weekly or monthly discount to encourage extended stays.
✔ Include amenities like kitchen essentials and laundry facilities to cater to longer-term travellers.

 
5. Pet-Friendly Stays Are in High Demand 🐾

Travellers are bringing their pets more than ever, and pet-friendly listings are seeing higher occupancy rates.

Key Trends & Facts:

• Pet-friendly listings receive up to 25% more bookings than non-pet listings (Airbnb, 2024).
• Searches for “dog-friendly” Airbnbs have increased by 30% in WA in the past year.
• Outdoor spaces, pet amenities, and clear pet policies make pet-friendly listings more attractive.
  

How to Adapt Your Airbnb:

✔ Allow pets with clear house rules (e.g., no pets on furniture).
✔ Provide pet beds, water bowls, and treats as a small but impactful touch.
✔ Ensure your property is secure (e.g., fenced yard) for pet owners’ peace of mind.

 
Final Thoughts: Stay Ahead of the Trends

The Airbnb landscape in Western Australia is changing, and hosts who adapt to guest preferences will see the best occupancy rates, higher reviews, and more repeat bookings.

By embracing sustainable practices, smart technology, unique stays, and flexible hosting, you can position your Airbnb for success in 2025.

Need help optimising your listing?

At West Co’hst, we stay ahead of the trends to help Airbnb hosts maximise bookings and streamline operations. Get in touch today to see how we can elevate your Airbnb business. 🚀